The media equation: how people treat computers, television, and new media like real people and places
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This tutorial will cover issues related to the theory and design of social interfaces. The presentation is based on a long-term research project at Stanford University called Social Responses to Communication Technology (SRCT). This research shows that all people expect computers to obey a wide range of social and natural rules. The tutorial will cover 24 different concepts taken from the social science literature (e.g., personality, politeness, emotions), discussing both experimental results and the implications of results for the design of interfaces. The presentation will include an evaluation of current interfaces. The tutorial is for designers, usability specialists, and anyone interested in creating or assessing interfaces that conform with social and natural rules. No knowledge of programming is necessary.