Factors influencing intentions to maintain web content in voluntary organizations

Authors:
Kieran Mathieson
Affiliations:
Oakland University, Rochester, MI
Venue:
Proceedings of the 2006 ACM SIGMIS CPR conference on computer personnel research: Forty four years of computer personnel research: achievements, challenges & the future
Year:
2006

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Abstract

Voluntary organizations (VOs) use Web sites to help them raise funds, recruit volunteers, and so on. Content management systems (CMS) simplify Web site maintenance, letting IT novices update content. However, some VOs have difficulty recruiting volunteers for this role. This study will use the theory of planned behavior to examine factors influencing volunteers' intentions to help maintain Web site content. The results could help software designers make CMS use more attractive, and VO leaders find people willing to maintain content.