A research manifesto for global information management
Journal of Global Information Management
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How do managers of global eCommerce services accommodate to the structural conditions and unique situated cultures in different locations where they do business, as they attempt to control business processes and shape organizational culture? This paper reports on a case study of an eCommerce company, "EmergeInc," that operated from offices in several different countries, selling online information services to customers in many different countries.The case illustrates management's role in attempting to accommodate to cultural and structural influences, while actively shaping organizational norms and practices and encouraging conformance to them. Three main techniques were used by the management team to shape norms and practices: using the Internet to disseminate stories, transferring employees, and creating new integrative roles and reporting relationships.