Scaling the card sort method to over 500 items: restructuring the Google AdWords help center

  • Authors:

  • Yelena Nakhimovsky;Rudy Schusteritsch;Kerry Rodden

  • Affiliations:

  • Google, Georgia Institute of Technology, Mountain View, CA;Google, Mountain View, CA;Google, Mountain View, CA

  • Venue:
  • CHI '06 Extended Abstracts on Human Factors in Computing Systems
  • Year:
  • 2006

  • Priming categorization in a card sort

    HCI'13 Proceedings of the 15th international conference on Human-Computer Interaction: human-centred design approaches, methods, tools, and environments - Volume Part I

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Abstract

In this paper we describe the method we used to redesign the information architecture of the Google AdWords Help Center. We adapted the card sorting method to accommodate over 500 items, and produced a new Help Center structure that enables users to find information faster and with fewer errors, as verified in a formal experiment. Our process can be used as a model by those faced with organizing or reorganizing a large body of information, where conducting a traditional card sort would not be practical.