Getting a measure of satisfaction from eyetracking in practice

Authors:
J. A. Renshaw;J. Finlay;N. Webb
Affiliations:
Leeds Metropolitan University, Leeds, UK;Leeds Metropolitan University, Leeds, UK;Amberlight Partners Ltd., London, UK
Venue:
CHI '06 Extended Abstracts on Human Factors in Computing Systems
Year:
2006

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Abstract

Eyetracking is now an almost standard offering from commercial HCI analysts. However, what are the best ways to exploit the strengths and minimise the weaknesses of this technique? This workshop aims to gather individuals who have an interest in using eyetracking for the evaluation and design of digital interfaces such as websites, games, iTV, mobile phones and more. There are two expected outcomes from this workshop. One is to define best practice, suggest answers to continuing areas of doubt and highlight unanswered questions about eyetracking in both the scientific and commercial environment. The other is to explore how best to measure the satisfaction element of the ISO 9241 definition of usability through eye movement analysis especially in the genre of display cited above.Please note interactive eyetracking such as eye typing is not within the focus of this workshop.