Behavior-based web page evaluation

Authors:
Ganesan Velayathan;Seiji Yamada
Affiliations:
The Graduate University for Advanced Studies, Tokyo, Japan;The Graduate University for Advanced Studies, Tokyo, Japan
Venue:
Proceedings of the 15th international conference on World Wide Web
Year:
2006

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Abstract

This paper describes our efforts to factor in a user's browsing behavior to automatically evaluate web pages that the user shows interest in, based on user browsing behaviors while browsing. To evaluate a webpage automatically, we have developed a client-side logging tool: the GINIS Framework. We do not focus just on clicking, scrolling, navigation, or duration of visit alone, but we propose integrating these patterns of interaction to recognize and evaluate a user's response to a given web page.