Mining clickthrough data for collaborative web search

  • Authors:
  • Jian-Tao Sun;Xuanhui Wang;Dou Shen;Hua-Jun Zeng;Zheng Chen

  • Affiliations:
  • Microsoft Research Asia, Beijing, P.R.China;University of Illinois at Urbana-Champaign;Hong Kong University of Science and Technology;Microsoft Research Asia, Beijing, P.R.China;Microsoft Research Asia, Beijing, P.R.China

  • Venue:
  • Proceedings of the 15th international conference on World Wide Web
  • Year:
  • 2006

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Abstract

This paper is to investigate the group behavior patterns of search activities based on Web search history data, i.e., clickthrough data, to boost search performance. We propose a Collaborative Web Search (CWS) framework based on the probabilistic modeling of the co-occurrence relationship among the heterogeneous web objects: users, queries, and Web pages. The CWS framework consists of two steps: (1) a cube-clustering approach is put forward to estimate the semantic cluster structures of the Web objects; (2) Web search activities are conducted by leveraging the probabilistic relations among the estimated cluster structures. Experiments on a real-world clickthrough data set validate the effectiveness of our CWS approach.