Context-Aware Information Provision to the Mobile Phone Standby Screen

Authors:
Takeshi Nakatsuru;Koji Murakami;Hiroshi Sakai
Affiliations:
NTT Information Sharing Platform Laboratories, Japan;NTT Information Sharing Platform Laboratories, Japan;NTT Information Sharing Platform Laboratories, Japan
Venue:
MDM '06 Proceedings of the 7th International Conference on Mobile Data Management
Year:
2006

Citing 0
Cited 2

Context-aware content filtering & presentation for pervasive & mobile information systems

Proceedings of the 1st international conference on Ambient media and systems
Mobiiscape: Middleware support for scalable mobility pattern monitoring of moving objects in a large-scale city

Journal of Systems and Software

Quantified Score

Hi-index	0.00

Visualization

Abstract

Our context-aware information delivery system enables information to be provided directly to the standby screen of a user's mobile phone. The information appears on the standby screen only while the user context matches the information context due to a function that continuously monitors the behavioral response to user context, time, location, and reference history. We conducted a four-month trial of local information provision with over 800 mobile phone users participating. Approximately 30% of them.. "positively accepted" this information provision and most users actually utilized the received information. This shows that our approach is effective for mobile ad delivery.