Improving the usability of VeriSign® SSL certificate enrollment

  • Authors:
  • Krista Van Laan;Eva Jonshult

  • Affiliations:
  • VeriSign, Inc., Mountain View, CA;VeriSign, Inc., Mountain View, CA

  • Venue:
  • DUX '05 Proceedings of the 2005 conference on Designing for User eXperience
  • Year:
  • 2005

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Abstract

This paper discusses the methodology used to redesign the SSL Certificate enrollment process for VeriSign, Inc.Like many technology companies in which time to market is of critical importance, VeriSign's release schedules and fast response to customer requirements make it difficult to always devote needed time to design or usability-testing. It was necessary to institute processes that accommodate very tight schedules and frequent product releases. This was accomplished by conducting formal, by-the-book usability best practices on a flagship product, and then extracting what was learned from that for future use.The usability team employed research, iterative design, and usability testing to redesign the SSL Certificate Web pages to make them more intuitive and user-friendly. As a result of the new design, customer satisfaction and sales increased, and subsequent usability processes were derived.The enrollment design and practices became the standard for all other VeriSign product enrollments, for eight international sites.