Viewing visual web site design in context

  • Authors:
  • Chris Roast

  • Affiliations:
  • Sheffield Hallam University, Sheffield, United Kingdom

  • Venue:
  • DUX '05 Proceedings of the 2005 conference on Designing for User eXperience
  • Year:
  • 2005

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Abstract

This paper describes a novel tool supported approach to the assessment of the visual design of websites. The tool is called GIST and is motivated by the desire to support designers in understanding the actuality of their product. The GIST concept addresses one facet of this problem by graphically analysing the pages of a site in the context of their concrete appearance and their relationship with other inter-linked pages. The result of this analysis can be visualized showing images of pages analysed and positioned so that their visual similarities and differences can be easily assessed. In preliminary trials a GIST prototype has proved to be of interest and value in design contexts that emphasise and value visual quality.