Typography for mobile phone devices: the design of the QUALCOMM sans font family

  • Authors:
  • Jared Benson;Ken Olewiler;Nancy Broden

  • Affiliations:
  • Partner, San Francisco, CA;Partner, Punchcut, San Francisco, CA;Usability Analyst, Punchcut, San Francisco, CA

  • Venue:
  • DUX '05 Proceedings of the 2005 conference on Designing for User eXperience
  • Year:
  • 2005

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Abstract

In September 2004 Punchcut worked with QUALCOMM to develop a typographic strategy with respect to QUALCOMM's custom user interfaces within its mobile operating system and applications. The strategy's first tangible expression was the design of a custom family of sans serif fonts to be used in current and future QUALCOMM mobile user interfaces.The four month project entailed assessing the impact of mobile devices on digital typography, identifying key requirements that would guide the design and application of QUALCOMM's custom interface font family, designing to meet business and customer needs within tight technical constraints, and testing to validate design decisions.The demand for custom fonts will increase apace with the desire to deliver more content and increasingly customized experiences on mobile devices. Significant user research on font usage and the impact of typography in the mobile user experience will be required to guide informed, user-centered font design.