Qualitative Methods in Empirical Studies of Software Engineering
IEEE Transactions on Software Engineering
A market-based perspective on information systems development
Communications of the ACM
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Market orientation can be shortly defined as gathering, sharing, and using information about "the market" in order to make decisions. Even though existing literature of market orientation stresses the necessity of having all organizational functions participating in establishing market-driven culture, the number of studies taking the perspective of software product development has remained small. This paper presents a study of a software development company that has been motivated to become more attentive towards market information. Due to the lack of established theories of market-driven software development processes, exploratory and inductive research methods were used to explore the phenomenon of market-driven software development. Based on the gathered data, we identified the elements of market orientation in the case company and pointed out two focus areas to concentrate on when implementing the organizational transformation towards market orientation. Finally, the results of this study were reflected to existing market orientation literature and a conclusion was made that Requirement Management processes need to be developed further in order to support the management of market needs. Moreover, it was concluded that increasingly diverse skills will be needed from Software Engineers in transformation towards market-driven software development processes.