Mining association rules between sets of items in large databases
SIGMOD '93 Proceedings of the 1993 ACM SIGMOD international conference on Management of data
Beyond market baskets: generalizing association rules to correlations
SIGMOD '97 Proceedings of the 1997 ACM SIGMOD international conference on Management of data
Fast discovery of association rules
Advances in knowledge discovery and data mining
Fast Algorithms for Mining Association Rules in Large Databases
VLDB '94 Proceedings of the 20th International Conference on Very Large Data Bases
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The Analytics team at Hewlett-Packard recently executed a manually-driven cross-sell/up-sell pilot in the Small and Medium Business online store and call center. The pilot, for which management dictated a 1 month development timeframe, utilized sales transaction, product configuration, and product availability data. Leveraging Market Basket analysis techniques among a small subset of available product SKUs, the pilot yielded a ROI of more than $300K/month and more importantly, gave birth to greater opportunities to further showcase the power of analytics and data driven decision-making at HP.