Engaging the Public through Mass-Scale Multimedia Networks

Authors:
Milena Radenkovic;Tom Lodge
Affiliations:
The University of Nottingham, UK;The University of Nottingham, UK
Venue:
IEEE MultiMedia
Year:
2006

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Abstract

The authors investigate the technological challenges and social implications of multimedia applications that will be driven by national campaigns. These applications offer the opportunity to achieve a level of public participation and engagement that's more massive than we as readers might initially imagine.