TeamWorkStation: towards a seamless shared workspace
CSCW '90 Proceedings of the 1990 ACM conference on Computer-supported cooperative work
ClearBoard: a seamless medium for shared drawing and conversation with eye contact
CHI '92 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Translucent patches—dissolving windows
UIST '94 Proceedings of the 7th annual ACM symposium on User interface software and technology
An experimental evaluation of transparent user interface tools and information content
Proceedings of the 8th annual ACM symposium on User interface and software technology
CHI '95 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Advertising on the Internet
Proposal and Evaluation of User Interface for Personal Digital Assistants
Proceedings of HCI International (the 8th International Conference on Human-Computer Interaction) on Human-Computer Interaction: Ergonomics and User Interfaces-Volume I - Volume I
MiniMedia surfer: browsing video segments on small displays
CHI '04 Extended Abstracts on Human Factors in Computing Systems
Factors influencing mobile advertising avoidance
International Journal of Mobile Communications
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The development of mobile telecommunication has made breakthrough advances in recent years. Compared to the Internet, mobile telecommunications has anywhere, anytime and always online characteristics. As growth in the Internet advertising market continues, mobile advertising has attracted attention. In this research, the effectiveness of two types of mobile message advertisements, watermarks and music are studied and compared. Two experiments were carried out to test four proposed hypotheses. The independent variable in experiment 1 was the watermark transparency (20%, 40% and 60%). The independent variable in experiment 2 was the music format with five levels: no music, vocal and instrumental version at high volume, vocal and instrumental version at low volume, instrumental version at high volume and instrumental version at low volume. The results showed that the watermarks transparency and format were effective in mobile advertising. The 60% watermark was found better than the 20% and 40% watermarks. The 40% watermark was found better than the 20% watermark for advertisement recall only. Music and vocal/instrumental music versions were effective in mobile advertisements. The vocal music version was found effective in mobile advertising. Music with both vocal and instrumental versions was more effective in advertisement recall than instrumental music for mobile device users.