A case study of Vinmonopolet.no: faceted search and navigation for e-commerce

  • Authors:

  • Ingrid Tofte;Karl Johan Sæth;Kristin Jansson

  • Affiliations:

  • WM-data AS, Oslo, Norway;WM-data AS, Oslo, Norway;AS Vinmonopolet, Oslo, Norway

  • Venue:
  • Proceedings of the 4th Nordic conference on Human-computer interaction: changing roles
  • Year:
  • 2006

Quantified Score

Hi-index 0.00

Visualization

Abstract

Vinmonopolet.no is the first Norwegian retail website making use of faceted search and navigation to let customers easily access a vast collection of products and editorial information. This case study presents the customer centered design solution employed in the new e-commerce website for Vinmonopolet. After the launch on March 1 2006, the number of orders and the number of visitors has increased by 30%