Crowds: anonymity for Web transactions
ACM Transactions on Information and System Security (TISSEC)
Communications of the ACM
Disclosing users' data in an environment that preserves privacy
Proceedings of the 2002 ACM workshop on Privacy in the Electronic Society
How to Make Personalized Web Browising Simple, Secure, and Anonymous
FC '97 Proceedings of the First International Conference on Financial Cryptography
Masks: Bringing Anonymity and Personalization Together
IEEE Security and Privacy
'I didn't buy it for myself' privacy and ecommerce personalization
Proceedings of the 2003 ACM workshop on Privacy in the electronic society
Impacts of user privacy preferences on personalized systems: a comparative study
Designing personalized user experiences in eCommerce
Modeling Online Browsing and Path Analysis Using Clickstream Data
Marketing Science
PET'04 Proceedings of the 4th international conference on Privacy Enhancing Technologies
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Current privacy protection mechanisms are limited to provide privacy guarantees for Web data gathering. MASKS system provides user's anonymity and allowance for implicit data collection, although it lacks security for collecting explicit data. It does not allow browsing session by dividing cookies into different groups of interest. Project 3P introduces a mechanism to keep users aware of privacy policies while navigating through the sites. It offers low reliability for implicit data gathering. Thus, developing a system to combine an extended MASKS system and an extended P3P ensures existing qualities of both mechanisms and supplies each other's limitations. The extended MASKS system includes sessions in the masking proxy to enable browsing session creation. The extended P3P incorporates information about user's benefits by increasing his/her understanding on privacy practices. Running comparative tests with users allows an evaluation on advantages by using this new combined system. The results showed that the combined system provides users' navigation with higher reliability. Thus, the implementation of this system proves useful for providing privacy during Web browsing, without impeding data gathering.