Rule-Based Platform for Web User Profiling

  • Authors:
  • Jianping Zhang;Manu Shukla

  • Affiliations:
  • AOL, LLC, USA;AOL, LLC, USA

  • Venue:
  • ICDM '06 Proceedings of the Sixth International Conference on Data Mining
  • Year:
  • 2006

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Abstract

This paper discusses a research project: rule-based Web user profiling platform. In this platform, usage data are encoded as a sequence of events, each of which represents an action performed by a user on a Web service at a given time. An event template is proposed to define event models for different Web services. The platform is rule-based. Rules define profile metrics and determine how to compute profile metrics from usage events. A prototype of the platform was implemented and was applied to generate profiles from page view events. The major contribution of the work is the rule-based approach to user profiling. It is the rules and the event template that provide the flexibility to allow the platform to be configured for different Web services.