A dynamic business model for component-based simulation software

  • Authors:
  • Stephan Onggo;Didier Soopramanien;Mike Pidd

  • Affiliations:
  • Lancaster University Management School, Lancaster, United Kingdom;Lancaster University Management School, Lancaster, United Kingdom;Lancaster University Management School, Lancaster, United Kingdom

  • Venue:
  • Proceedings of the 38th conference on Winter simulation
  • Year:
  • 2006

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Abstract

Firms, investors, venture capitalists, market analysts and the government, amongst others, are interested in the future evolution and dynamics of a market as it defines their role/participation or future role/participation. This paper proposes a business model showing how the interactions of various actors in the market influence the "demand" and "supply" interaction for an application based software; more specifically component based simulation. In the process we also show how the main stakeholders may gain some financial benefits by adopting the component-based simulation for business decisions in the long run. We identify four main stakeholders: component users, component providers, certification providers, and repository providers. A system dynamic model is built to show the interaction between the two main stakeholders.