Machine Learning
Consumer behavior fuzziness in the new market environments
NNECFSIC'12 Proceedings of the 12th WSEAS international conference on Neural networks, fuzzy systems, evolutionary computing & automation
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We propose a method to compute confidence bounds around the predictions from chi-squared automatic interaction detection (CHAID). These bounds are useful for ex ante target selection as some clusters may or may not overlap. They are also useful for ex post evaluation of the predictive quality of CHAID. The method is illustrated using simulated data.