Bayesian Networks and Decision Graphs
Bayesian Networks and Decision Graphs
Linking Bayesian networks and PLS path modeling for causal analysis
Expert Systems with Applications: An International Journal
Applying DEA and PLS path modeling for efficiency evaluation
WSEAS TRANSACTIONS on SYSTEMS
IITA'09 Proceedings of the 3rd international conference on Intelligent information technology application
A definite linear algorithm for structural equation model
Mathematical and Computer Modelling: An International Journal
Value Creation in Electronic Supply Chains by Adoption of a Vendor Managed Inventory System
International Journal of Interdisciplinary Telecommunications and Networking
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Partial least squares (PLS) path modeling has found increased applications in customer satisfaction analysis thanks to its ability to handle complex models. A modified PLS path modeling algorithm together with a model building strategy are introduced and applied to customer satisfaction analysis at the French energy supplier Electricite de France. The modified PLS algorithm handles all kinds of scales (categorical or nominal variables) and is well suited when nominal or binary variables are involved. PLS path modeling and structural equation modeling are confirmatory approaches and thus need an initial conceptual model. A two-step model building strategy is presented; the first step is based on Bayesian networks structure learning to build the measurement model and the second step is based on partial correlation and hypothesis tests to build the structural model. Applications to customer satisfaction data are presented.