A location-aware recommender system for mobile shopping environments

  • Authors:
  • Wan-Shiou Yang;Hung-Chi Cheng;Jia-Ben Dia

  • Affiliations:
  • Department of Information Management, National Changhua University of Education, No. 1, Jin-De Road, Changhua 500, Taiwan, ROC;Department of Information Management, National Changhua University of Education, No. 1, Jin-De Road, Changhua 500, Taiwan, ROC;Department of Information Management, National Changhua University of Education, No. 1, Jin-De Road, Changhua 500, Taiwan, ROC

  • Venue:
  • Expert Systems with Applications: An International Journal
  • Year:
  • 2008

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Abstract

Exploring new applications and services for mobile environments has generated considerable excitement among both commercial companies and academics. In this paper we propose a location-aware recommender system that accommodates a customer's shopping needs with location-dependent vendor offers and promotions. Specifically, we propose a recommender system for recommending vendors' webpages - include offers and promotions - to interested customers. We present the developed system and the constructed approaches in this paper. The results of experiments using both synthetic and empirical data are also reported and discussed.