Towards Automated Reputation and Brand Monitoring on the Web

  • Authors:
  • Cai-Nicolas Ziegler;Michal Skubacz

  • Affiliations:
  • Siemens AG, Corporate Technology IC, Germany;Siemens AG, Corporate Technology IC, Germany

  • Venue:
  • WI '06 Proceedings of the 2006 IEEE/WIC/ACM International Conference on Web Intelligence
  • Year:
  • 2006

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Abstract

The ever-increasing growth of the Web as principal provider of news and opinions makes it impossible for individuals to manually spot and analyze all information of particular importance for global large-scale corporations. Hence, automated means, identifying upcoming topics of utter relevance and monitoring the reputation of a brand as well as its competitors, are becoming indispensable. In this paper, we present a platform for analyzing Web data for such purposes, adopting different semantic perspectives and providing the market analyst with a flexible suite of instruments. We focus on two of these tools and outline their particular utility for research and exploration.