The millicent protocols for electronic commerce
WOEC'95 Proceedings of the 1st conference on USENIX Workshop on Electronic Commerce - Volume 1
Distributed digital-ticket management for rights trading system
Proceedings of the 1st ACM conference on Electronic commerce
A lightweight protocol for the generation and distribution of secure e-coupons
Proceedings of the 11th international conference on World Wide Web
Online Advertising: Secure E-coupons
ICTCS '01 Proceedings of the 7th Italian Conference on Theoretical Computer Science
An Architecture for Secure Generation and Verification of Electronic Coupons
Proceedings of the General Track: 2002 USENIX Annual Technical Conference
IBM Journal of Research and Development
Customer-centric marketing with Internet coupons
Decision Support Systems
Best effort and practice activation codes
TrustBus'11 Proceedings of the 8th international conference on Trust, privacy and security in digital business
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We describe a sales promotion application for distributing and redeeming coupons on the Internet during online shopping. Various types of sales promotions and coupons, and the methods used to target coupons to select potential buyers are reviewed. Security mechanisms needed to prevent alterations, duplication, and trading of coupons by customers, and fraudulent use of manufacturer's coupons by retailers are identified. An implementation of electronic coupons is described. The impact of coupon trading and duplication, facilitated by the Internet, on the effectiveness of sales promotion campaigns is discussed.