On shopping incognito

  • Authors:
  • Ralf Hauser;Gene Tsudik

  • Affiliations:
  • McKinsey Consulting, Zürich, Switzerland;University of Southern California, Information Sciences Institute, Marina Del Rey, CA

  • Venue:
  • WOEC'96 Proceedings of the 2nd conference on Proceedings of the Second USENIX Workshop on Electronic Commerce - Volume 2
  • Year:
  • 1996

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Abstract

The increasing popularity and importance of electronic commerce makes very apparent the issue of privacy and anonymity for electronic consumers. Technologies are already in existence that offer some degree of electronic privacy, e.g., electronic/digital cash However, the mere fact that electronic commerce is conducted over existing network infrastructure (such as the global Internet) runs counter to the privacy of the consumer. This is due mainly to the end-to-end nature of application protocols that are used as vehicles for electronic commerce - World-Wide Web (WWW), Electronic Mail, File Transfer Protocols and others. In this paper we discuss the issue of consumer anonymity and propose some solutions for the activities that typically "surround" electronic payment: pre-purchase browsing and merchandise delivery.