Referral Web: combining social networks and collaborative filtering
Communications of the ACM
Spatial gossip and resource location protocols
STOC '01 Proceedings of the thirty-third annual ACM symposium on Theory of computing
Mining the network value of customers
Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining
FOCS '00 Proceedings of the 41st Annual Symposium on Foundations of Computer Science
Maximizing the spread of influence through a social network
Proceedings of the ninth ACM SIGKDD international conference on Knowledge discovery and data mining
Understanding Terror Networks
Fast discovery of connection subgraphs
Proceedings of the tenth ACM SIGKDD international conference on Knowledge discovery and data mining
Computational & Mathematical Organization Theory
Modeling topic trends on the social web using temporal signatures
Proceedings of the twelfth international workshop on Web information and data management
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Internet based online social networks collectively facilitate the spread of ideas. Hence, to understand how social networks evolve as a function of time, it is critical to learn the relationship between the information dissemination pathways or flows and the type of ideas being disseminated. We first classify the spread of ideas into two types based on their rate and nature of proliferation; fads and non-fads. A 'fad' refers to an idea that quickly becomes popular in a culture, remains popular for a brief period, and then loses popularity dramatically. We then model the information dissemination pathways for both these types of ideas. Our results indicate that the proliferation of information in a network strongly correlates with the the type of idea, the degree of participation of the nodes, and a node's availability i.e., presence. Further we derived that after reaching a certain saturation point, fad exhibits periodic spreading behavior implying that a fad rarely completely disappears from a network. We use data from an instant messaging network community to verify the proposed theoretical modeling framework.