Life on the Screen: Identity in the Age of the Internet
Life on the Screen: Identity in the Age of the Internet
Understanding Internet usage: a social-cognitive approach to uses and gratifications
Social Science Computer Review
The spatial distribution of broadband providers in the United States: 1999-2004
Telecommunications Policy
Bridging the digital divide for rural communities: The case of China
Telecommunications Policy
Exploring the African Village metaphor for computer user interface icons
Proceedings of the 2009 Annual Research Conference of the South African Institute of Computer Scientists and Information Technologists
Exploring factors influencing consumers' behavioral intention to adopt broadband in Malaysia
Computers in Human Behavior
User motivation for broadband: A rural Danish study
Telecommunications Policy
Telecommunications Policy
Broadband achievement index: Moving beyond availability
Telecommunications Policy
Building a crowdsourcing community: how online social learning helps in poverty reduction
Proceedings of the 3rd ACM Symposium on Computing for Development
Journal of Global Information Management
Lifestyle orientations and the adoption of Internet-related technologies in Taiwan
Telecommunications Policy
NFC mobile credit card: The next frontier of mobile payment?
Telematics and Informatics
An econometric approach for evaluating the linkages between broadband and knowledge intensive firms
Telecommunications Policy
Challenges for a broadband service strategy in rural areas: A Romanian case study
Telecommunications Policy
Actors' misaligned interests to explain the low impact of an information system - A case study
International Journal of Information Management: The Journal for Information Professionals
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Even as geographic disparities in high speed Internet access narrow, an urban-rural broadband gap persists, pointing to the importance of individual differences in motivations to adopt broadband as the key to closing the gap. Diffusion of innovation is reconceptualized through contemporary perspectives of the digital divide and social cognitive theory and tested on a survey sample drawn from four rural communities. Path analysis was used to examine the factors that cause broadband Internet service adoption in rural communities. Prior experience with the Internet, the expected outcomes of broadband usage, direct personal experience with broadband, and self-efficacy had direct effects on broadband intentions. Age and income, but not education or ethnicity, also had direct impacts. Efforts that promote the personal benefits of broadband and advanced ICT literacy skills among Internet users are recommended.