Prediction of user navigation patterns by mining the temporal web usage evolution

Authors:
Vincent S. Tseng;Kawuu Weicheng Lin;Jeng-Chuan Chang
Affiliations:
National Cheng Kung University, Institute of Computer Science and Information Engineering, Tainan, Taiwan, ROC;National Cheng Kung University, Institute of Computer Science and Information Engineering, Tainan, Taiwan, ROC;National Cheng Kung University, Institute of Computer Science and Information Engineering, Tainan, Taiwan, ROC
Venue:
Soft Computing - A Fusion of Foundations, Methodologies and Applications
Year:
2007

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Abstract

Advances in the data mining technologies have enabled the intelligent Web abilities in various applications by utilizing the hidden user behavior patterns discovered from the Web logs. Intelligent methods for discovering and predicting user’s patterns is important in supporting intelligent Web applications like personalized services. Although numerous studies have been done on Web usage mining, few of them consider the temporal evolution characteristic in discovering web user’s patterns. In this paper, we propose a novel data mining algorithm named Temporal N-Gram (TN-Gram) for constructing prediction models of Web user navigation by considering the temporality property in Web usage evolution. Moreover, three kinds of new measures are proposed for evaluating the temporal evolution of navigation patterns under different time periods. Through experimental evaluation on both of real-life and simulated datasets, the proposed TN-Gram model is shown to outperform other approaches like N-gram modeling in terms of prediction precision, in particular when the web user’s navigating behavior changes significantly with temporal evolution.