U.N. Umesh;Len Jessup;Minh Q. Huynh
Washington State University, Vancouver, WA;Washington State University, Pullman, WA;Southeastern Louisiana University, Hammond, LA
User acceptance of computer technology: a comparison of two theoretical models
Management Science
Trust and TAM in online shopping: an integrated model
MIS Quarterly
A great idea does not always result in a successful product. Often the winners are the ones to make it over all the hurdles along the way.