Deciphering Trends in Mobile Search

  • Authors:
  • Maryam Kamvar;Shumeet Baluja

  • Affiliations:
  • Google;Google

  • Venue:
  • Computer
  • Year:
  • 2007

Quantified Score

Hi-index 4.10

Visualization

Abstract

Understanding mobile search needs will help improve the user experience and increase the service's usage. Analysis of search data from a large US carrier showed that cell-phone subscribers are typing longer queries in less time and clicking on more results.