Co-evolution-based mechanism design for sponsored search advertising
Electronic Commerce Research and Applications
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This paper presents a simulation algorithm called SANCGA for bilateral multi-issue negotiation based on co-evolutionary genetic algorithm and isolated niche technique, and designs an experiment to simulate the co-evolutionary strategy learning process in an alternating offer negotiation scenario. The experiment results validate that SANCGA algorithm can form local niches in the strategy populations and generate an approximate Pareto optimal strategy set.