Co-evolutionary Auction Mechanism Design: A Preliminary Report
AAMAS '02 Revised Papers from the Workshop on Agent Mediated Electronic Commerce on Agent-Mediated Electronic Commerce IV, Designing Mechanisms and Systems
Truthful auctions for pricing search keywords
EC '06 Proceedings of the 7th ACM conference on Electronic commerce
Computational-Mechanism Design: A Call to Arms
IEEE Intelligent Systems
Strategic bidder behavior in sponsored search auctions
Decision Support Systems
INFORMS Journal on Computing
Vindictive bidding in keyword auctions
Proceedings of the ninth international conference on Electronic commerce
Multi-Issue Negotiation Research Based On Niched Co-evolutionary Genetic Algorithm
SNPD '07 Proceedings of the Eighth ACIS International Conference on Software Engineering, Artificial Intelligence, Networking, and Parallel/Distributed Computing - Volume 01
Online learning from click data for sponsored search
Proceedings of the 17th international conference on World Wide Web
Models of malicious behavior in sponsored search
SpringSim '07 Proceedings of the 2007 spring simulation multiconference - Volume 3
General auction mechanism for search advertising
Proceedings of the 18th international conference on World wide web
Adaptive Auction Mechanism Design and the Incorporation of Prior Knowledge
INFORMS Journal on Computing
An expressive mechanism for auctions on the web
Proceedings of the 20th international conference on World wide web
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Sponsored search advertising (SSA), the primary revenue source of Web search engine companies, has become the dominant form of online advertising. Search engine companies, such as Google and Baidu, are naturally interested in SSA mechanism design with the aim to improve the overall effectiveness and profitability of SSA ecosystems. Due to model intractability, however, traditional game theory and mechanism design frameworks provide only limited help as to the design and evaluation of practical SSA mechanisms. In this paper, we propose a niche-based co-evolutionary simulation approach, aiming at computationally evaluating SSA auction mechanisms based on advertisers' equilibrium bidding behavior generated through co-evolution of their bidding strategies. Using this approach, we evaluate and compare key performance measures of several practical SSA auction mechanisms, including the generalized first and second price auction, the Vickrey-Clarke-Groves mechanism, and a novel hybrid mechanism adopted by sogou.com, a major search engine in China.