Empirical analysis of predictive algorithms for collaborative filtering
UAI'98 Proceedings of the Fourteenth conference on Uncertainty in artificial intelligence
Truthful auctions for pricing search keywords
EC '06 Proceedings of the 7th ACM conference on Electronic commerce
An analysis of alternative slot auction designs for sponsored search
EC '06 Proceedings of the 7th ACM conference on Electronic commerce
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
Designing online auctions with past performance information
Decision Support Systems
Predicting clicks: estimating the click-through rate for new ads
Proceedings of the 16th international conference on World Wide Web
Revenue analysis of a family of ranking rules for keyword auctions
Proceedings of the 8th ACM conference on Electronic commerce
Greedy bidding strategies for keyword auctions
Proceedings of the 8th ACM conference on Electronic commerce
Mediators in position auctions
Proceedings of the 8th ACM conference on Electronic commerce
Asymptotically optimal repeated auctions for sponsored search
Proceedings of the ninth international conference on Electronic commerce
The impact of sponsored results on the quality of information gatekeepers
Proceedings of the ninth international conference on Electronic commerce
Factors relating to the decision to click on a sponsored link
Decision Support Systems
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
Proceedings of the 17th international conference on World Wide Web
Online learning from click data for sponsored search
Proceedings of the 17th international conference on World Wide Web
To swing or not to swing: learning when (not) to advertise
Proceedings of the 17th ACM conference on Information and knowledge management
Diversification in the internet economy: the role of for-profit mediators
ACM SIGecom Exchanges
Sponsored Search Auctions with Reserve Prices: Going Beyond Separability
WINE '08 Proceedings of the 4th International Workshop on Internet and Network Economics
Comparing performance metrics in organic search with sponsored search advertising
Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising
Computational analysis of perfect-information position auctions
Proceedings of the 10th ACM conference on Electronic commerce
Revenue optimization with relevance constraint in sponsored search
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Expressive banner ad auctions and model-based online optimization for clearing
AAAI'08 Proceedings of the 23rd national conference on Artificial intelligence - Volume 1
Auctions with revenue guarantees for sponsored search
WINE'07 Proceedings of the 3rd international conference on Internet and network economics
Personalized ad delivery when ads fatigue: an approximation algorithm
WINE'07 Proceedings of the 3rd international conference on Internet and network economics
A survey of contextual advertising
FSKD'09 Proceedings of the 6th international conference on Fuzzy systems and knowledge discovery - Volume 7
An analysis of the importance of the long tail in search engine marketing
Electronic Commerce Research and Applications
Challenges in measuring online advertising systems
IMC '10 Proceedings of the 10th ACM SIGCOMM conference on Internet measurement
Discrete strategies in keyword auctions and their inefficiency for locally aware bidders
WINE'10 Proceedings of the 6th international conference on Internet and network economics
Online advertisement service pricing and an option contract
Electronic Commerce Research and Applications
A “Position Paradox” in Sponsored Search Auctions
Marketing Science
Cyclical Bid Adjustments in Search-Engine Advertising
Management Science
Auctions in do-not-track compliant internet advertising
Proceedings of the 18th ACM conference on Computer and communications security
Expert Systems with Applications: An International Journal
Can visible cues in search results indicate vendors' reliability?
Decision Support Systems
Click fraud resistant methods for learning click-through rates
WINE'05 Proceedings of the First international conference on Internet and Network Economics
Detecting frauds in online advertising systems
EC-Web'06 Proceedings of the 7th international conference on E-Commerce and Web Technologies
Chapter 14: building search computing applications
Search Computing
Electronic Commerce Research and Applications
A framework for intermediated online targeted advertising with banner ranking mechanism
Information Systems and e-Business Management
Research Note---Performance-Based Advertising: Advertising as Signals of Product Quality
Information Systems Research
Advertisement selection for online videos
Proceedings of the 18th Brazilian symposium on Multimedia and the web
Sponsored search auctions: an overview of research with emphasis on game theoretic aspects
Electronic Commerce Research
Estimation of the click volume by large scale regression analysis
CSR'07 Proceedings of the Second international conference on Computer Science: theory and applications
Building a targeted mobile advertising system for location-based services
Decision Support Systems
Co-evolution-based mechanism design for sponsored search advertising
Electronic Commerce Research and Applications
No More Damaging Ads on Your Own Webpage -- Strategy Proof Mechanisms for Ad Placement
WI-IAT '12 Proceedings of the The 2012 IEEE/WIC/ACM International Joint Conferences on Web Intelligence and Intelligent Agent Technology - Volume 02
Sponsored search ad selection by keyword structure analysis
ECIR'13 Proceedings of the 35th European conference on Advances in Information Retrieval
Determinant of Intention to Use Search Engine Advertising: A Conceptual Model
International Journal of Enterprise Information Systems
Optimal keyword auctions for optimal user experiences
Decision Support Systems
Bidding behaviors for a keyword auction in a sealed-bid environment
Decision Support Systems
Quality of health-related online search results
Decision Support Systems
Electronic Commerce Research and Applications
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The practice of sponsored search advertising---where advertisers pay a fee to appear alongside particular Web search results---is now one of the largest and fastest growing source of revenue for Web search engines. We model and compare several mechanisms for allocating sponsored slots, including stylized versions of those used by Overture and Google, the two biggest brokers of sponsored search. The performance of these mechanisms depends on the degree of correlation between providers' willingness to pay and their relevance to the search term. Ranking providers based on the product of relevance and bid price performs well and is robust across varying degrees of correlation. Ranking purely based on bid price fares nearly as well when bids and relevance are positively correlated (the expected regime), and is further enhanced by adding an editorial filter. Regardless of the allocation mechanism, sponsored search revenues are lower when users' attention decays quickly at lower ranks, emphasizing the need to develop better user interfaces and control features. The search engine can address initial inscience of relevance scores by modifying rank allocations over time as it observes clickthroughs at each rank. We propose a rank-revision strategy that weights clicks on lower ranked items more than clicks on higher ranked items. This method is shown to converge to the optimal (maximum revenue) ordering faster and more consistently than other methods.