Internet Advertising, Game Theory and Consumer Welfare
Electronic Commerce Research - Special issue on agents in electronic commerce
Migrating Procurement onto the Internet
Electronic Commerce Research
Electronic Commerce Research
Antisocial Agents and Vickrey Auctions
ATAL '01 Revised Papers from the 8th International Workshop on Intelligent Agents VIII
Multi-unit auctions with budget-constrained bidders
Proceedings of the 6th ACM conference on Electronic commerce
Accurately interpreting clickthrough data as implicit feedback
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
Sink Equilibria and Convergence
FOCS '05 Proceedings of the 46th Annual IEEE Symposium on Foundations of Computer Science
Truthful auctions for pricing search keywords
EC '06 Proceedings of the 7th ACM conference on Electronic commerce
An analysis of alternative slot auction designs for sponsored search
EC '06 Proceedings of the 7th ACM conference on Electronic commerce
Prediction, Learning, and Games
Prediction, Learning, and Games
Adaptive mechanism design: a metalearning approach
ICEC '06 Proceedings of the 8th international conference on Electronic commerce: The new e-commerce: innovations for conquering current barriers, obstacles and limitations to conducting successful business on the internet
Strategic bidder behavior in sponsored search auctions
Decision Support Systems
INFORMS Journal on Computing
Predicting clicks: estimating the click-through rate for new ads
Proceedings of the 16th international conference on World Wide Web
Dynamics of bid optimization in online advertisement auctions
Proceedings of the 16th international conference on World Wide Web
Budget optimization in search-based advertising auctions
Proceedings of the 8th ACM conference on Electronic commerce
Revenue analysis of a family of ranking rules for keyword auctions
Proceedings of the 8th ACM conference on Electronic commerce
Greedy bidding strategies for keyword auctions
Proceedings of the 8th ACM conference on Electronic commerce
Vindictive bidding in keyword auctions
Proceedings of the ninth international conference on Electronic commerce
AdWords and generalized online matching
Journal of the ACM (JACM)
Forward looking Nash equilibrium for keyword auction
Information Processing Letters
An experimental comparison of click position-bias models
WSDM '08 Proceedings of the 2008 International Conference on Web Search and Data Mining
Externalities in online advertising
Proceedings of the 17th international conference on World Wide Web
Budget Constrained Bidding in Keyword Auctions and Online Knapsack Problems
WINE '08 Proceedings of the 4th International Workshop on Internet and Network Economics
A Cascade Model for Externalities in Sponsored Search
WINE '08 Proceedings of the 4th International Workshop on Internet and Network Economics
Sponsored Search Auctions with Markovian Users
WINE '08 Proceedings of the 4th International Workshop on Internet and Network Economics
On the Equilibria and Efficiency of the GSP Mechanism in Keyword Auctions with Externalities
WINE '08 Proceedings of the 4th International Workshop on Internet and Network Economics
Hybrid keyword search auctions
Proceedings of the 18th international conference on World wide web
Classifying and Characterizing Query Intent
ECIR '09 Proceedings of the 31th European Conference on IR Research on Advances in Information Retrieval
User modeling in position auctions: re-considering the GSP and VCG mechanisms
Proceedings of The 8th International Conference on Autonomous Agents and Multiagent Systems - Volume 1
Computational analysis of perfect-information position auctions
Proceedings of the 10th ACM conference on Electronic commerce
Characterizing commercial intent
Proceedings of the 18th ACM conference on Information and knowledge management
Stochastic Stability in Internet Router Congestion Games
SAGT '09 Proceedings of the 2nd International Symposium on Algorithmic Game Theory
Externalities in Keyword Auctions: An Empirical and Theoretical Assessment
WINE '09 Proceedings of the 5th International Workshop on Internet and Network Economics
Contract Auctions for Sponsored Search
WINE '09 Proceedings of the 5th International Workshop on Internet and Network Economics
A New Ranking Scheme of the GSP Mechanism with Markovian Users
WINE '09 Proceedings of the 5th International Workshop on Internet and Network Economics
The value of location in keyword auctions
Electronic Commerce Research and Applications
STACS'99 Proceedings of the 16th annual conference on Theoretical aspects of computer science
Expressive auctions for externalities in online advertising
Proceedings of the 19th international conference on World wide web
Stochastic models for budget optimization in search-based advertising
WINE'07 Proceedings of the 3rd international conference on Internet and network economics
Equilibrium analysis of dynamic bidding in sponsored search auctions
WINE'07 Proceedings of the 3rd international conference on Internet and network economics
Cooperative or vindictive: bidding strategies in sponsored search auction
WINE'07 Proceedings of the 3rd international conference on Internet and network economics
Networks, Crowds, and Markets: Reasoning About a Highly Connected World
Networks, Crowds, and Markets: Reasoning About a Highly Connected World
Penalized Second Price: A New Pricing Algorithm for Advertising in Search Engines
CNSR '10 Proceedings of the 2010 8th Annual Communication Networks and Services Research Conference
Pure and Bayes-Nash Price of Anarchy for Generalized Second Price Auction
FOCS '10 Proceedings of the 2010 IEEE 51st Annual Symposium on Foundations of Computer Science
Value of learning in sponsored search auctions
WINE'10 Proceedings of the 6th international conference on Internet and network economics
Discrete strategies in keyword auctions and their inefficiency for locally aware bidders
WINE'10 Proceedings of the 6th international conference on Internet and network economics
Mathematics of Operations Research
The Competitor Busting Strategy in Keyword Auctions: Who's Worst Hit?
CNSR '11 Proceedings of the 2011 Ninth Annual Communication Networks and Services Research Conference
GSP auctions with correlated types
Proceedings of the 12th ACM conference on Electronic commerce
On the efficiency of equilibria in generalized second price auctions
Proceedings of the 12th ACM conference on Electronic commerce
Externalities among advertisers in sponsored search
SAGT'11 Proceedings of the 4th international conference on Algorithmic game theory
Click fraud resistant methods for learning click-through rates
WINE'05 Proceedings of the First international conference on Internet and Network Economics
Welfare guarantees for combinatorial auctions with item bidding
Proceedings of the twenty-second annual ACM-SIAM symposium on Discrete Algorithms
On revenue in the generalized second price auction
Proceedings of the 21st international conference on World Wide Web
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We provide a broad overview of the research that has been conducted until recently on the design of sponsored search auctions. We mainly focus on game theoretic and mechanism design aspects of these auctions, and we analyze the issues associated with each of the three participating entities, i.e., the search engine, the advertisers, and the users of the search engine, as well as their resulting behavior. Regarding the search engine, we overview the various mechanisms that have been proposed including the currently used GSP mechanism. The issues that are addressed include analysis of Nash equilibria and their performance, design of alternative mechanisms and aspects of competition among search engines. We then move on to the advertisers and discuss the problem of choosing a bidding strategy, given the mechanism of the search engine. Following this, we consider the end users and we examine how user behavior may create externalities and influence the performance of the advertisers. Finally, we also overview statistical methods for estimating modeling parameters that are of interest to the three entities. In each section, we point out interesting open problems and directions for future research.