The Price of Stability for Network Design with Fair Cost Allocation
FOCS '04 Proceedings of the 45th Annual IEEE Symposium on Foundations of Computer Science
Coordination mechanisms for congestion games
ACM SIGACT News
Truthful auctions for pricing search keywords
EC '06 Proceedings of the 7th ACM conference on Electronic commerce
An analysis of alternative slot auction designs for sponsored search
EC '06 Proceedings of the 7th ACM conference on Electronic commerce
Greedy bidding strategies for keyword auctions
Proceedings of the 8th ACM conference on Electronic commerce
An experimental comparison of click position-bias models
WSDM '08 Proceedings of the 2008 International Conference on Web Search and Data Mining
Externalities in online advertising
Proceedings of the 17th international conference on World Wide Web
A Cascade Model for Externalities in Sponsored Search
WINE '08 Proceedings of the 4th International Workshop on Internet and Network Economics
Sponsored Search Auctions with Markovian Users
WINE '08 Proceedings of the 4th International Workshop on Internet and Network Economics
STACS'99 Proceedings of the 16th annual conference on Theoretical aspects of computer science
Externalities in Keyword Auctions: An Empirical and Theoretical Assessment
WINE '09 Proceedings of the 5th International Workshop on Internet and Network Economics
A New Ranking Scheme of the GSP Mechanism with Markovian Users
WINE '09 Proceedings of the 5th International Workshop on Internet and Network Economics
Optimal auctions with positive network externalities
Proceedings of the 12th ACM conference on Electronic commerce
Multi-keyword sponsored search
Proceedings of the 12th ACM conference on Electronic commerce
Money for nothing: exploiting negative externalities
Proceedings of the 12th ACM conference on Electronic commerce
Externalities among advertisers in sponsored search
SAGT'11 Proceedings of the 4th international conference on Algorithmic game theory
Computing optimal outcomes under an expressive representation of settings with externalities
Journal of Computer and System Sciences
Welfare guarantees for combinatorial auctions with item bidding
Proceedings of the twenty-second annual ACM-SIAM symposium on Discrete Algorithms
Sponsored search auctions: an overview of research with emphasis on game theoretic aspects
Electronic Commerce Research
Optimal Auctions with Positive Network Externalities
ACM Transactions on Economics and Computation - Special Issue on Algorithmic Game Theory
Competitive auctions for markets with positive externalities
ICALP'13 Proceedings of the 40th international conference on Automata, Languages, and Programming - Volume Part II
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In the increasingly important market of online search advertising, a multitude of parameters affect the performance of advertising campaigns and their ability to attract users' attention enough to produce clicks. Thus far, the majority of the relevant literature assumed an advertisement's probability of receiving a click to be dependent on the advertisement's quality and its position in the sponsored search list, but independent of the other advertisements shown on the same webpage. We examine a promising new model [1, 16] that incorporates the externalities effect based on the probabilistic behavior of a typical user. We focus on the Generalized Second Price mechanism used in practice and examine the Nash equilibria of the model. We also investigate the performance of this mechanism under the new model by comparing the efficiency of its equilibria to the optimal efficiency.