An analysis of alternative slot auction designs for sponsored search
EC '06 Proceedings of the 7th ACM conference on Electronic commerce
Revenue analysis of a family of ranking rules for keyword auctions
Proceedings of the 8th ACM conference on Electronic commerce
Dynamic price competition on the internet: advertising auctions
Proceedings of the 8th ACM conference on Electronic commerce
Greedy bidding strategies for keyword auctions
Proceedings of the 8th ACM conference on Electronic commerce
Cooperative or vindictive: bidding strategies in sponsored search auction
WINE'07 Proceedings of the 3rd international conference on Internet and network economics
Arbitrage opportunities across sponsored search markets
Theoretical Computer Science
A Novel Bid Optimizer for Sponsored Search Auctions Using Cooperative Game Theory
WI-IAT '09 Proceedings of the 2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology - Volume 02
Discrete strategies in keyword auctions and their inefficiency for locally aware bidders
WINE'10 Proceedings of the 6th international conference on Internet and network economics
Stochastic variability in sponsored search auctions: observations and models
Proceedings of the 12th ACM conference on Electronic commerce
Sponsored search auctions: an overview of research with emphasis on game theoretic aspects
Electronic Commerce Research
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We analyze symmetric pure strategy equilibria in dynamic sponsored search auction games using simulations by restricting the strategies to several in a class introduced by Cary et al. [1]. We show that a particular convergent strategy also exhibits high stability to deviations. On the other hand, a strategy which yields high payoffs to all players is not sustainable in equilibrium play. Additionally, we analyze a repeated game in which each stage is a static complete-information sponsored search game. In this setting, we demonstrate a collusion strategy which yields high payoffs to all players and empirically show it to be sustainable over a range of settings.