A Novel Bid Optimizer for Sponsored Search Auctions Using Cooperative Game Theory
WI-IAT '09 Proceedings of the 2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology - Volume 02
Equilibrium analysis of dynamic bidding in sponsored search auctions
WINE'07 Proceedings of the 3rd international conference on Internet and network economics
Cooperative or vindictive: bidding strategies in sponsored search auction
WINE'07 Proceedings of the 3rd international conference on Internet and network economics
Cyclical Bid Adjustments in Search-Engine Advertising
Management Science
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