Paid placement strategies for internet search engines
Proceedings of the 11th international conference on World Wide Web
Comparison of allocation rules for paid placement advertising in search engines
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
An empirical analysis of return on investment maximization in sponsored search auctions
Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising
Computational analysis of perfect-information position auctions
Proceedings of the 10th ACM conference on Electronic commerce
The adwords problem: online keyword matching with budgeted bidders under random permutations
Proceedings of the 10th ACM conference on Electronic commerce
Managing information diffusion in Name-Your-Own-Price auctions
Decision Support Systems
An analysis of the importance of the long tail in search engine marketing
Electronic Commerce Research and Applications
On the equilibria of alternating move games
SODA '10 Proceedings of the twenty-first annual ACM-SIAM symposium on Discrete Algorithms
A dynamic model of bidding patterns in sponsored search auctions
Information Technology and Management
Cyclical Bid Adjustments in Search-Engine Advertising
Management Science
On revenue in the generalized second price auction
Proceedings of the 21st international conference on World Wide Web
Discrete choice models of bidder behavior in sponsored search
WINE'11 Proceedings of the 7th international conference on Internet and Network Economics
Electronic Commerce Research and Applications
Sponsored search auctions: an overview of research with emphasis on game theoretic aspects
Electronic Commerce Research
Learning to predict the cost-per-click for your ad words
Proceedings of the 21st ACM international conference on Information and knowledge management
Co-evolution-based mechanism design for sponsored search advertising
Electronic Commerce Research and Applications
A dynamic axiomatic approach to first-price auctions
Proceedings of the fourteenth ACM conference on Electronic commerce
A game- heoretic machine learning approach for revenue maximization in sponsored search
IJCAI'13 Proceedings of the Twenty-Third international joint conference on Artificial Intelligence
Bidding behaviors for a keyword auction in a sealed-bid environment
Decision Support Systems
Balanced allocation mechanism: An optimal mechanism for multiple keywords sponsored search auctions
Information Sciences: an International Journal
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We examine sponsored search auctions run by Overture (now part of Yahoo!) and Google and present evidence of strategic bidder behavior in these auctions. Between June 15, 2002, and June 14, 2003, we estimate that Overture's revenue might have been higher if it had been able to prevent this strategic behavior. We present an alternative mechanism that could reduce the amount of strategizing by bidders, raise search engines' revenues, and increase the efficiency of the market. We conclude by showing that strategic behavior has not disappeared over time; it remains present on both search engines.