Automation and customization of rendered web pages
Proceedings of the 18th annual ACM symposium on User interface software and technology
Cat and mouse: content delivery tradeoffs in web access
Proceedings of the 15th international conference on World Wide Web
INFORMS Journal on Computing
On the leakage of personally identifiable information via online social networks
Proceedings of the 2nd ACM workshop on Online social networks
Privacy leakage in mobile online social networks
WOSN'10 Proceedings of the 3rd conference on Online social networks
Inflight modifications of content: who are the culprits?
LEET'11 Proceedings of the 4th USENIX conference on Large-scale exploits and emergent threats
Privad: practical privacy in online advertising
Proceedings of the 8th USENIX conference on Networked systems design and implementation
Mitigating the true cost of advertisement-supported "free" mobile applications
Proceedings of the Twelfth Workshop on Mobile Computing Systems & Applications
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Betrayed by your ads!: reconstructing user profiles from targeted ads
PETS'12 Proceedings of the 12th international conference on Privacy Enhancing Technologies
Understanding what they do with what they know
Proceedings of the 2012 ACM workshop on Privacy in the electronic society
Privacy-aware personalization for mobile advertising
Proceedings of the 2012 ACM conference on Computer and communications security
Detecting price and search discrimination on the internet
Proceedings of the 11th ACM Workshop on Hot Topics in Networks
Selective Behavior in Online Social Networks
WI-IAT '12 Proceedings of the The 2012 IEEE/WIC/ACM International Joint Conferences on Web Intelligence and Intelligent Agent Technology - Volume 01
Measuring personalization of web search
Proceedings of the 22nd international conference on World Wide Web
AdReveal: improving transparency into online targeted advertising
Proceedings of the Twelfth ACM Workshop on Hot Topics in Networks
Bias in algorithmic filtering and personalization
Ethics and Information Technology
Adscape: harvesting and analyzing online display ads
Proceedings of the 23rd international conference on World wide web
Dynamic enforcement of knowledge-based security policies using probabilistic abstract interpretation
Journal of Computer Security
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Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated with user targeting. Yet, very little is publicly known about how ad networks operate, especially with regard to how they use user information to target users. This paper takes a first principled look at measurement methodologies for ad networks. It proposes new metrics that are robust to the high levels of noise inherent in ad distribution, identifies measurement pitfalls and artifacts, and provides mitigation strategies. It also presents an analysis of how three different classes of advertising -- search, contextual, and social networks, use user profile information today.