Analyzing factors that influence end-to-end Web performance
Proceedings of the 9th international World Wide Web conference on Computer networks : the international journal of computer and telecommunications netowrking
Improving web performance by client characterization driven server adaptation
Proceedings of the 11th international conference on World Wide Web
On the bursty evolution of blogspace
WWW '03 Proceedings of the 12th international conference on World Wide Web
Computer Networks: The International Journal of Computer and Telecommunications Networking
Generating a privacy footprint on the internet
Proceedings of the 6th ACM SIGCOMM conference on Internet measurement
Measuring privacy loss and the impact of privacy protection in web browsing
Proceedings of the 3rd symposium on Usable privacy and security
Privacy diffusion on the web: a longitudinal perspective
Proceedings of the 18th international conference on World wide web
Characterizing insecure javascript practices on the web
Proceedings of the 18th international conference on World wide web
Performance evaluation on quality of Asian e-government websites – an AHP approach
International Journal of Business Information Systems
Challenges in measuring online advertising systems
IMC '10 Proceedings of the 10th ACM SIGCOMM conference on Internet measurement
I know what you will do next summer
ACM SIGCOMM Computer Communication Review
Integrity of the web content: the case of online advertising
CollSec'10 Proceedings of the 2010 international conference on Collaborative methods for security and privacy
A comparison of Asian e-government websites quality: using a non-parametric test
International Journal of Business Information Systems
ISPs and ad networks against botnet ad fraud
GameSec'10 Proceedings of the First international conference on Decision and game theory for security
Privad: practical privacy in online advertising
Proceedings of the 8th USENIX conference on Networked systems design and implementation
ACM Transactions on the Web (TWEB)
Modeling and analysis of web usage and experience based on link-level measurements
Proceedings of the 24th International Teletraffic Congress
A measurement study of insecure javascript practices on the web
ACM Transactions on the Web (TWEB)
Hidden-Web induced by client-side scripting: an empirical study
ICWE'13 Proceedings of the 13th international conference on Web Engineering
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Web pages include extraneous material that may be viewed as undesirable by a user. Increasingly many Web sites also require users to register to access either all or portions of the site. Such tension between content owners and users has resulted in a "cat and mouse" game between content provided and how users access it.We carried out a measurement-based study to understand the nature of extraneous content and its impact on performance as perceived by users. We characterize how this content is distributed and the effectiveness of blocking mechanisms to stop it as well as countermeasures taken by content owners to negate such mechanisms. We also examine sites that require some form of registration to control access and the attempts made to circumvent it.Results from our study show that extraneous content exists on a majority of popular pages and that a 25-30% reduction in downloaded objects and bytes with corresponding latency reduction can be attained by blocking such content. The top ten advertisement delivering companies delivered 40% of all URLs matched as ads in our study. Both the server name and the remainder of the URL are important in matching a URL as an ad. A majority of popular sites require some form of registration and for such sites users can obtain an account from a shared public database. We discuss future measures and countermeasures on the part of each side.