Probabilistic and genetic algorithms in document retrieval
Communications of the ACM
Genetic programming: on the programming of computers by means of natural selection
Genetic programming: on the programming of computers by means of natural selection
Applying genetic algorithms to query optimization in document retrieval
Information Processing and Management: an International Journal
Genetic Programming and Data Structures: Genetic Programming + Data Structures = Automatic Programming!
Modern Information Retrieval
An investigation into search engines as a form of targeted advert delivery
SAICSIT '02 Proceedings of the 2002 annual research conference of the South African institute of computer scientists and information technologists on Enablement through technology
Order-based fitness functions for genetic algorithms applied to relevance feedback
Journal of the American Society for Information Science and Technology
HICSS '00 Proceedings of the 33rd Hawaii International Conference on System Sciences-Volume 6 - Volume 6
Ranking Function Optimization for Effective Web Search by Genetic Programming: An Empirical Study
HICSS '04 Proceedings of the Proceedings of the 37th Annual Hawaii International Conference on System Sciences (HICSS'04) - Track 4 - Volume 4
IEEE Transactions on Knowledge and Data Engineering
Best bets: thousands of queries in search of a client
Proceedings of the 13th international World Wide Web conference on Alternate track papers & posters
A generic ranking function discovery framework by genetic programming for information retrieval
Information Processing and Management: an International Journal
SVD based Term Suggestion and Ranking System
ICDM '04 Proceedings of the Fourth IEEE International Conference on Data Mining
Journal of the American Society for Information Science and Technology
Impedance coupling in content-targeted advertising
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
Intelligent GP fusion from multiple sources for text classification
Proceedings of the 14th ACM international conference on Information and knowledge management
The Text REtrieval Conferences (TRECs)
TIPSTER '96 Proceedings of a workshop on held at Vienna, Virginia: May 6-8, 1996
INFORMS Journal on Computing
Genetic Programming-Based Discovery of Ranking Functions for Effective Web Search
Journal of Management Information Systems
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
VideoSense: towards effective online video advertising
Proceedings of the 15th international conference on Multimedia
Just-in-time contextual advertising
Proceedings of the sixteenth ACM conference on Conference on information and knowledge management
Data mining and audience intelligence for advertising
ACM SIGKDD Explorations Newsletter - Special issue on visual analytics
A noisy-channel approach to contextual advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Discovering information diffusion paths from blogosphere for online advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Finding keyword from online broadcasting content for targeted advertising
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising
Online learning from click data for sponsored search
Proceedings of the 17th international conference on World Wide Web
Contextual advertising by combining relevance with click feedback
Proceedings of the 17th international conference on World Wide Web
Behavioural Targeting in On-Line Advertising: An Empirical Study
WISE '08 Proceedings of the 9th international conference on Web Information Systems Engineering
A genetic programming framework for content-based image retrieval
Pattern Recognition
To swing or not to swing: learning when (not) to advertise
Proceedings of the 17th ACM conference on Information and knowledge management
Search advertising using web relevance feedback
Proceedings of the 17th ACM conference on Information and knowledge management
Contextual in-image advertising
MM '08 Proceedings of the 16th ACM international conference on Multimedia
Matching and Ranking with Hidden Topics towards Online Contextual Advertising
WI-IAT '08 Proceedings of the 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology - Volume 01
Image retrieval with relevance feedback based on genetic programming
SBBD '08 Proceedings of the 23rd Brazilian symposium on Databases
A search-based method for forecasting ad impression in contextual advertising
Proceedings of the 18th international conference on World wide web
Sentiment-Oriented Contextual Advertising
ECIR '09 Proceedings of the 31th European Conference on IR Research on Advances in Information Retrieval
Lexical Graphs for Improved Contextual Ad Recommendation
ECIR '09 Proceedings of the 31th European Conference on IR Research on Advances in Information Retrieval
Efficient query expansion for advertisement search
Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval
Optimizing search engine revenue in sponsored search
Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval
Argo: intelligent advertising by mining a user's interest from his photo collections
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Revenue optimization with relevance constraint in sponsored search
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Characterizing commercial intent
Proceedings of the 18th ACM conference on Information and knowledge management
Blogger-centric contextual advertising
Proceedings of the 18th ACM conference on Information and knowledge management
Novel web page classification techniques in contextual advertising
Proceedings of the eleventh international workshop on Web information and data management
PCM '09 Proceedings of the 10th Pacific Rim Conference on Multimedia: Advances in Multimedia Information Processing
VideoSense: a contextual in-video advertising system
IEEE Transactions on Circuits and Systems for Video Technology
Using the geographic scopes of web documents for contextual advertising
Proceedings of the 6th Workshop on Geographic Information Retrieval
AdHeat: an influence-based diffusion model for propagating hints to match ads
Proceedings of the 19th international conference on World wide web
The anatomy of an ad: structured indexing and retrieval for sponsored search
Proceedings of the 19th international conference on World wide web
PageSense: style-wise web page advertising
Proceedings of the 19th international conference on World wide web
An immune programming-based ranking function discovery approach for effective information retrieval
Expert Systems with Applications: An International Journal
DASA: Dissatisfaction-oriented Advertising based on Sentiment Analysis
Expert Systems with Applications: An International Journal
A survey of contextual advertising
FSKD'09 Proceedings of the 6th international conference on Fuzzy systems and knowledge discovery - Volume 7
GameSense: game-like in-image advertising
Multimedia Tools and Applications
Ranking for the conversion funnel
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Estimating advertisability of tail queries for sponsored search
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Contextual advertising using keyword extraction through collocation
Proceedings of the 7th International Conference on Frontiers of Information Technology
Blogger-Centric Contextual Advertising
Expert Systems with Applications: An International Journal
A stochastic learning-to-rank algorithm and its application to contextual advertising
Proceedings of the 20th international conference on World wide web
Web Page Summarization for Just-in-Time Contextual Advertising
ACM Transactions on Intelligent Systems and Technology (TIST)
Retrieval models for audience selection in display advertising
Proceedings of the 20th ACM international conference on Information and knowledge management
Leveraging Wikipedia concept and category information to enhance contextual advertising
Proceedings of the 20th ACM international conference on Information and knowledge management
ImageSense: Towards contextual image advertising
ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP)
Statistical techniques for online personalized advertising: a survey
Proceedings of the 27th Annual ACM Symposium on Applied Computing
Android genetic programming framework
EuroGP'12 Proceedings of the 15th European conference on Genetic Programming
A keyword-topic model for contextual advertising
Proceedings of the Third Symposium on Information and Communication Technology
Scripts as source of information to contextual video advertising
Proceedings of the 18th Brazilian symposium on Multimedia and the web
Advertisement selection for online videos
Proceedings of the 18th Brazilian symposium on Multimedia and the web
On the prediction of popularity of trends and hits for user generated videos
Proceedings of the sixth ACM international conference on Web search and data mining
Real-time bidding for online advertising: measurement and analysis
Proceedings of the Seventh International Workshop on Data Mining for Online Advertising
Forecasting user visits for online display advertising
Information Retrieval
Improving contextual advertising by adopting collaborative filtering
ACM Transactions on the Web (TWEB)
Semantic contextual advertising based on the open directory project
ACM Transactions on the Web (TWEB)
Hi-index | 0.01 |
Content-targeted advertising, the task of automatically associating ads to a Web page, constitutes a key Web monetization strategy nowadays. Further, it introduces new challenging technical problems and raises interesting questions. For instance, how to design ranking functions able to satisfy conflicting goals such as selecting advertisements (ads) that are relevant to the users and suitable and profitable to the publishers and advertisers? In this paper we propose a new framework for associating ads with web pages based on Genetic Programming (GP). Our GP method aims at learning functions that select the most appropriate ads, given the contents of a Web page. These ranking functions are designed to optimize overall precision and minimize the number of misplacements. By using a real ad collection and web pages from a newspaper, we obtained a gain over a state-of-the-art baseline method of 61.7% in average precision. Further, by evolving individuals to provide good ranking estimations, GP was able to discover ranking functions that are very effective in placing ads in web pages while avoiding irrelevant ones.