The Journal of Machine Learning Research
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
Marketing Science
Impedance coupling in content-targeted advertising
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
Finding advertising keywords on web pages
Proceedings of the 15th international conference on World Wide Web
SIGIR '06 Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Proceedings of the 17th international conference on World Wide Web
Introduction to Information Retrieval
Introduction to Information Retrieval
Metadata enrichment via topic models for author name disambiguation
NLP4DL'09/AT4DL'09 Proceedings of the 2009 international conference on Advanced language technologies for digital libraries
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In online contextual advertising, ad messages are displayed related to the content of the target Web page. It leads to the problem in information retrieval community: how to select the most relevant ad messages given the content of a page. To deal with this problem, we propose a framework that takes advantage of large scale external datasets. This framework provides a mechanism to discover the semantic relations between Web pages and ad messages by analyzing topics for them. This helps overcome the problem of mismatch due to unimportant words and the difference in vocabularies between Web pages and ad messages. The framework has been evaluated through a number of experiments. It shows a significant improvement in accuracy over word/lexicon-based matching and ranking methods.