A Taxonomy of Recommender Agents on theInternet
Artificial Intelligence Review
Internet Advertising: Market Structure and New Pricing Methods
EC-WEB '00 Proceedings of the First International Conference on Electronic Commerce and Web Technologies
Marketing Models of Service and Relationships
Marketing Science
Using Online Conversations to Study Word-of-Mouth Communication
Marketing Science
Customizing Promotions in Online Stores
Marketing Science
A semantic approach to contextual advertising
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Efficiency analysis for display ads and contextual search
Proceedings of the ninth international conference on Electronic commerce
Just-in-time contextual advertising
Proceedings of the sixteenth ACM conference on Conference on information and knowledge management
The impacts of banner location, banner content and navigation style on banner recognition
Computers in Human Behavior
An empirical analysis of sponsored search performance in search engine advertising
WSDM '08 Proceedings of the 2008 International Conference on Web Search and Data Mining
Automatic content targeting on mobile phones
EDBT '08 Proceedings of the 11th international conference on Extending database technology: Advances in database technology
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
Proceedings of the 17th international conference on World Wide Web
Contextual advertising by combining relevance with click feedback
Proceedings of the 17th international conference on World Wide Web
Optimizing relevance and revenue in ad search: a query substitution approach
Proceedings of the 31st annual international ACM SIGIR conference on Research and development in information retrieval
To swing or not to swing: learning when (not) to advertise
Proceedings of the 17th ACM conference on Information and knowledge management
Decision Support Systems
Matching and Ranking with Hidden Topics towards Online Contextual Advertising
WI-IAT '08 Proceedings of the 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology - Volume 01
Quantifying the indirect effects of a marketing contact
Expert Systems with Applications: An International Journal
A search-based method for forecasting ad impression in contextual advertising
Proceedings of the 18th international conference on World wide web
Sentiment-Oriented Contextual Advertising
ECIR '09 Proceedings of the 31th European Conference on IR Research on Advances in Information Retrieval
Marketing Science
A Markov chain model for integrating behavioral targeting into contextual advertising
Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising
Characterizing user behavior in online social networks
Proceedings of the 9th ACM SIGCOMM conference on Internet measurement conference
Blogger-centric contextual advertising
Proceedings of the 18th ACM conference on Information and knowledge management
Translating relevance scores to probabilities for contextual advertising
Proceedings of the 18th ACM conference on Information and knowledge management
Novel web page classification techniques in contextual advertising
Proceedings of the eleventh international workshop on Web information and data management
Facilitating the Adoption of Tor by Focusing on a Promising Target Group
NordSec '09 Proceedings of the 14th Nordic Conference on Secure IT Systems: Identity and Privacy in the Internet Age
CHI '10 Extended Abstracts on Human Factors in Computing Systems
AdHeat: an influence-based diffusion model for propagating hints to match ads
Proceedings of the 19th international conference on World wide web
Personalized ad delivery when ads fatigue: an approximation algorithm
WINE'07 Proceedings of the 3rd international conference on Internet and network economics
GameSense: game-like in-image advertising
Multimedia Tools and Applications
Exploitation and exploration in a performance based contextual advertising system
Proceedings of the 16th ACM SIGKDD international conference on Knowledge discovery and data mining
Contextual advertising using keyword extraction through collocation
Proceedings of the 7th International Conference on Frontiers of Information Technology
Text mining documents in electronic data interchange environment
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Using text mining techniques in electronic data interchange environment
WSEAS Transactions on Computers
An analysis of user behavior in online video streaming
Proceedings of the international workshop on Very-large-scale multimedia corpus, mining and retrieval
Blogger-Centric Contextual Advertising
Expert Systems with Applications: An International Journal
How to measure the effectiveness of online advertising in online marketplaces
Expert Systems with Applications: An International Journal
Content relevance and delivery time of SMS advertising
International Journal of Mobile Communications
Privacy Regulation and Online Advertising
Management Science
Random effects model for estimating effectiveness of advertising in online marketplaces
Expert Systems with Applications: An International Journal
The pathologies of online display advertising marketplaces
ACM SIGecom Exchanges
Online Display Advertising: Targeting and Obtrusiveness
Marketing Science
The influence of product integration on online advertising effectiveness
Electronic Commerce Research and Applications
Reactivity-based approaches to improve web systems' quality of service
Journal of Web Engineering
Web Page Summarization for Just-in-Time Contextual Advertising
ACM Transactions on Intelligent Systems and Technology (TIST)
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
ImageSense: Towards contextual image advertising
ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP)
Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data
International Journal of Electronic Commerce
Characterizing user navigation and interactions in online social networks
Information Sciences: an International Journal
A framework for intermediated online targeted advertising with banner ranking mechanism
Information Systems and e-Business Management
Effect of user-generated content on website stickiness: the case of social shopping communities
Proceedings of the 14th Annual International Conference on Electronic Commerce
A keyword-topic model for contextual advertising
Proceedings of the Third Symposium on Information and Communication Technology
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SC '12 Proceedings of the International Conference on High Performance Computing, Networking, Storage and Analysis
Maximizing revenue from strategic recommendations under decaying trust
Proceedings of the 21st ACM international conference on Information and knowledge management
The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions
International Journal of E-Business Research
Modeling and Analyzing User Contexts for Mobile Advertising
International Journal of Handheld Computing Research
Increasing website conversions using content repetitions with different levels of persuasion
ACIIDS'13 Proceedings of the 5th Asian conference on Intelligent Information and Database Systems - Volume Part II
Goal attainment on long tail web sites: An information foraging approach
Decision Support Systems
Improving contextual advertising by adopting collaborative filtering
ACM Transactions on the Web (TWEB)
Semantic contextual advertising based on the open directory project
ACM Transactions on the Web (TWEB)
Electronic Commerce Research and Applications
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In this paper, we develop an analytical approach to modeling consumer response to banner ad exposures at a sponsored content Web site that reveals significant heterogeneity in (unobservable) click proneness across consumers. The effect of repeated exposures to banner ads is negative and nonlinear, and the differential effect of each successive ad exposure is initially negative, though nonlinear, and levels off at higher levels of passive ad exposures. Further, significant correlations between session and consumer click proneness and banner exposure sensitivity suggest gains from repeated banner exposures when consumers are less click prone. For a particular number of sessions, more clicks are generated from consumers who revisit over a longer period of time, than for those with the same number of sessions in a relatively shorter timeframe. We also find that consumers are equally likely to click on banner ads placed early or late in navigation path and that exposures have a positive cumulative effect in inducing click-through in future sessions. Our results have implications for online advertising response measurement and dynamic ad placement, and may help guide advertising media placement decisions.