The problem of statistical power in MIS research
MIS Quarterly
An Ontological Model of an Information System
IEEE Transactions on Software Engineering
Electronic markets and electronic hierarchies
Communications of the ACM
Technology integration: making critical choices in a dynamic world
Technology integration: making critical choices in a dynamic world
A Unified Framework for Coupling Measurement in Object-Oriented Systems
IEEE Transactions on Software Engineering
Metaphor, computing systems, and active learning
International Journal of Human-Computer Studies - Special issue: 1969-1999, the 30th anniversary
Bundling Information Goods: Pricing, Profits, and Efficiency
Management Science
Trust Transfer on the World Wide Web
Organization Science
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
Marketing Science
A Theoretical Integration of User Satisfaction and Technology Acceptance
Information Systems Research
Preattentive processing of banner advertisements: The role of modality, location, and interference
Electronic Commerce Research and Applications
Reconceptualizing System Usage: An Approach and Empirical Test
Information Systems Research
Technology roles and paths of influence in an ecosystem model of technology evolution
Information Technology and Management
How Hypertext Links Influence Consumer Perceptions to Build and Degrade Trust Online
Journal of Management Information Systems
How do Web users respond to non-banner-ads animation? The effects of task type and user experience
Journal of the American Society for Information Science and Technology
The impacts of banner location, banner content and navigation style on banner recognition
Computers in Human Behavior
Electronic Commerce Research and Applications
Information Systems Research
The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively
Information Systems Research
The Role of Mutual Trust in Building Members' Loyalty to a C2C Platform Provider
International Journal of Electronic Commerce
IBM Systems Journal
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With a substantial amount of resources being spent on online advertising, examining the effectiveness of online advertising is now an important subject for scholarly investigation. Cross-product integration has become a source of market advantage and a strategic necessity for online advertising. The issue of product integration has not been sufficiently researched in the online advertising effectiveness literature. To fill this gap, this research examines the antecedents of online advertising effectiveness with an emphasis on the influence of product integration. Viewing product integration as a stimulus that influences users' information processing mechanisms, this article proposes a research model and validates it using two studies: one quasi-experiment and one field study. The findings suggest that the integration level influences the strength of the perceived tie between focal and promoted products, like portals and their associated services, which in turn has a significant impact on advertising effectiveness. Product integration level also has a direct impact on advertising effectiveness. This article contributes to both research and practice by advancing the overall understanding of online user behavior as well as by providing important insights regarding online information product promotion design.