Trust Transfer on the World Wide Web
Organization Science
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Information Systems Research
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International Journal of Electronic Commerce
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Information and Management
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International Journal of Electronic Commerce
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International Journal of Electronic Commerce
International Journal of Electronic Commerce
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Information and Management
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Journal of Management Information Systems
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Computers in Human Behavior
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Decision Support Systems
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Electronic Commerce Research and Applications
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MIS Quarterly
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Electronic Commerce Research and Applications
International Journal of Information Management: The Journal for Information Professionals
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International Journal of Information Management: The Journal for Information Professionals
International Journal of Information Management: The Journal for Information Professionals
The effects of location personalization on individuals' intention to use mobile services
Decision Support Systems
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Success in web services cannot promise the success in corresponding mobile services. To understand the mobile service adoption behavior under the context of web-mobile service transition, this study, taking mobile eWOM services as an example, investigates the role of trust in mobile service adoption and empirically examines the trust transfer mechanism. Specifically, trust in web services and two relationship-relevant factors namely functional consistency and perceived entitativity are proposed as the predictors of trust in mobile services. A field survey with 235 mobile eWOM services users is conducted to test the research model and hypotheses. The key findings include (1) trust in mobile services positively influences intention to use mobile services; (2) trust in web services, functional consistency and perceived entitativity positively influence trust in mobile services; (3) functional consistency positively influences perceived entitativity. Limitations, theoretical and practical implications are also discussed.