Multivariate data analysis with readings (2nd ed.)
Multivariate data analysis with readings (2nd ed.)
The measurement of end-user computing satisfaction
MIS Quarterly
A model and instrument for measuring small business user satisfaction with information technology
Information and Management
An expanded instrument for evaluating information system success
Information and Management
Information rules: a strategic guide to the network economy
Information rules: a strategic guide to the network economy
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Assessment of learner satisfaction with asynchronous electronic learning systems
Information and Management
The antecedents of consumers' loyalty toward internet service providers
Information and Management
The DeLone and McLean Model of Information Systems Success: A Ten-Year Update
Journal of Management Information Systems
Trust and TAM in online shopping: an integrated model
MIS Quarterly
International Journal of Mobile Communications
An empirical analysis of factors influencing users' adoption and use of mobile services in China
International Journal of Mobile Communications
The effect of trust transference in multi-banking channels; offline, online and mobile
International Journal of Mobile Communications
Assessing e-learning 2.0 system success
Computers & Education
Satisfaction with virtual worlds: An integrated model of experiential value
Information and Management
Fuzzy modeling of digital products pricing in the virtual marketplace
HAIS'11 Proceedings of the 6th international conference on Hybrid artificial intelligent systems - Volume Part I
International Journal of Business Information Systems
Examining mobile banking user adoption from the perspectives of trust and flow experience
Information Technology and Management
Exploring tourist adoption of tourism mobile payment: an empirical analysis
Journal of Theoretical and Applied Electronic Commerce Research
Building a research model for mobile wallet consumer adoption: the case of mobile Suica in Japan
Journal of Theoretical and Applied Electronic Commerce Research
International Journal of Information Management: The Journal for Information Professionals
International Journal of Information Management: The Journal for Information Professionals
Review: Mobile marketing research: The-state-of-the-art
International Journal of Information Management: The Journal for Information Professionals
The effects of relationship quality and switching barriers on customer loyalty
International Journal of Information Management: The Journal for Information Professionals
International Journal of Mobile Communications
The Role of Usability in E-Commerce Services
International Journal of E-Business Research
The Role of Usability in E-Commerce Services
International Journal of E-Business Research
International Journal of E-Business Research
Assessing the indicators of reuse intention of mobile services
International Journal of Mobile Communications
Do all people enjoy the benefits from technology innovation?
HCI'13 Proceedings of the 15th international conference on Human-Computer Interaction: users and contexts of use - Volume Part III
Hi-index | 0.00 |
While the importance of customer loyalty has been recognized in marketing literature for at least three decades, the development and empirical validation of a customer loyalty model in a mobile commerce (m-commerce) context had not been addressed. The purpose of our study was to develop and validate such a customer loyalty model. Based on IS and marketing literature, a comprehensive set of constructs and hypotheses were compiled with a methodology for testing them. A questionnaire was constructed and data were collected from 255 users of m-commerce systems in Taiwan. Structural modeling techniques were then applied to analyze the data. The results indicated that customer loyalty was affected by perceived value, trust, habit, and customer satisfaction, with customer satisfaction playing a crucial intervening role in the relationship of perceived value and trust to loyalty. Based on the findings, its implications and limitations are discussed.