Computers and Operations Research
Extending the TAM for a World-Wide-Web context
Information and Management
Business models and transactions in mobile electronic commerce: requirements and properties
Computer Networks: The International Journal of Computer and Telecommunications Networking
Mobile Commerce: A New Frontier
Computer
Computers and Industrial Engineering
Selecting knowledge management strategies by using the analytic network process
Expert Systems with Applications: An International Journal
Moderating Effects of Task Type on Wireless Technology Acceptance
Journal of Management Information Systems
A Framework for the Study of Customer Interface Design for Mobile Commerce
International Journal of Electronic Commerce
Computers and Industrial Engineering
Selection of mobile value-added services for system operators using fuzzy synthetic evaluation
Expert Systems with Applications: An International Journal
Information and Management
An examination of the determinants of customer loyalty in mobile commerce contexts
Information and Management
What do we know about mobile Internet adopters? A cluster analysis
Information and Management
An empirical analysis of the adoption of m-learning in Malaysia
International Journal of Mobile Communications
Online promotion and marketing of mobile communication devices: an empirical study
International Journal of Mobile Communications
Exploring customer perceived value in mobile phone services
International Journal of Mobile Communications
The mobile commerce value chain: analysis and future developments
International Journal of Information Management: The Journal for Information Professionals
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As the mobile telecommunications market saturates in recent years, service providers need to change their marketing strategies and continuously upgrade their service quality to maintain customer satisfaction. This study used the hierarchical analysis structure to assess the customers' reuse intention of mobile services, based on the factors of service quality, product function and product price. As there were complex interdependent relationships between the above-mentioned factors, this study employed Analytic Network Process ANP for analysis to further assess customers' reuse intention of mobile telecommunications services. The research findings suggested that when the service quality, product function and product prices of the mobile telecommunications industry are taken into consideration, the weight of customers reuse intention is higher than that of unwilling to reuse.