Transportation fuels and policy for Singapore: an AHP planning approach
Computers and Industrial Engineering
The AHP approach for selecting an automobile purchase model
Information and Management
Business models and transactions in mobile electronic commerce: requirements and properties
Computer Networks: The International Journal of Computer and Telecommunications Networking
Mobile commerce: framework, applications and networking support
Mobile Networks and Applications
Call for papers: special issue on mobile commerce: Strategies, technologies and applications
Decision Support Systems - Web retrieval and mining
Selection of web sites for online advertising using the AHP
Information and Management
Evaluation of electronic maritime services using fuzzy logic techniques
International Journal of Business Information Systems
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Intelligent location-based mobile news service system with automatic news summarization
Expert Systems with Applications: An International Journal
Towards Web Service selection based on QoS estimation
International Journal of Web and Grid Services
Multi-factor evaluation approach for quality of web service
ICICA'10 Proceedings of the First international conference on Information computing and applications
Expert Systems with Applications: An International Journal
A novel customer scoring model to encourage the use of mobile value added services
Expert Systems with Applications: An International Journal
Facilitators and benefits of using Mobile Entertainment Services
International Journal of Mobile Communications
Customer acceptance of playing online game on mobile phones
International Journal of Mobile Communications
Construction and Arena Simulation of Grid M-Commerce Process
Journal of Electronic Commerce in Organizations
Assessing the indicators of reuse intention of mobile services
International Journal of Mobile Communications
Evaluation of mobile services and substantial adoption factors with Analytic Hierarchy Process (AHP)
Telecommunications Policy
Using the TODIM-FSE method as a decision-making support methodology for oil spill response
Computers and Operations Research
Towards an accurate evaluation of quality of cloud service in service-oriented cloud computing
Journal of Intelligent Manufacturing
Hi-index | 12.06 |
Following deregulation of the mobile phones market and liberalization of the telecommunications sector, the service sector for mobile phones is becoming increasingly saturated. Telecom operators are confronted with a sluggish user growth rate and a fall in the average revenue per user (ARPU). Mobile value-added services are expected to form mobile operators' strategy to make up for the dwindling revenues obtained from users. The purpose of this study is to provide an analytical tool to select the best mobile value-added service firm providing the most customer satisfaction. This study adopts a fuzzy synthetic evaluation method, using an analytic hierarchy process (AHP) to evaluate the performance of mobile value-added services system operators. This method can help consumers select the appropriate firm from the other consumers' opinions, and can help telecom operators to understand the market status of mobile value-added services as well as the prevailing consumer patterns.