Customer acceptance of playing online game on mobile phones

Authors:
Lily Shui-Lien Chen;Chi Jung Kuan
Affiliations:
Department of Management Sciences, Tamkang University, Taiwan, No. 151, Yingzhuan Rd., Tamsui Dist., New Taipei City 25137, Taiwan.;Department of Management Sciences, Tamkang University, Taiwan, No. 151, Yingzhuan Rd., Tamsui Dist., New Taipei City 25137, Taiwan
Venue:
International Journal of Mobile Communications
Year:
2012

Citing 26
Cited 0

Training end users: an exploratory study

MIS Quarterly
Personal computing: toward a conceptual model of utilization

MIS Quarterly
Explaining the role of user participation in information system use

Management Science
Assessing IT usage: the role of prior experience

MIS Quarterly
Information technology adoption across time: a cross-sectional comparison of pre-adoption and post-adoption beliefs

MIS Quarterly
A cross-cultural study on escalation of commitment behavior in software projects

MIS Quarterly
A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

Management Science
Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model

Information and Management
Influence of experience on personal computer utilization: testing a conceptual model

Journal of Management Information Systems
A motivational model of microcomputer usage

Journal of Management Information Systems
Determinants of adoption of mobile games under mobile broadband wireless access environment

Information and Management
The Impact of Customer Trust and Perception of Security Control on the Acceptance of Electronic Commerce

International Journal of Electronic Commerce
The characteristics of mobile data service users in Australia

International Journal of Mobile Communications
Chinese consumer's adoption intention towards 3G mobile phone

International Journal of Mobile Communications
The role of experience and innovation characteristics in the adoption and continued use of e-learning websites

Computers & Education
User behaviors toward mobile data services: The role of perceived fee and prior experience

Expert Systems with Applications: An International Journal
Consumer adoption of PDA phones in Taiwan

International Journal of Mobile Communications
Selection of mobile value-added services for system operators using fuzzy synthetic evaluation

Expert Systems with Applications: An International Journal
Integrating TTF and UTAUT to explain mobile banking user adoption

Computers in Human Behavior
Application of salesman-like recommendation system in 3G mobile phone online shopping decision support

Expert Systems with Applications: An International Journal
An international comparison of technology adoption

Information and Management
Mobile phone satisfaction in Malaysia: a demographic analysis

International Journal of Mobile Communications
Influence of individual characteristics, perceived usefulness and ease of use on mobile entertainment adoption

International Journal of Mobile Communications
Perceived usefulness, perceived ease of use, and user acceptance of information technology

MIS Quarterly
User acceptance of information technology: toward a unified view

MIS Quarterly
Facilitators and benefits of using Mobile Entertainment Services

International Journal of Mobile Communications

Quantified Score

Hi-index	0.00

Visualization

Abstract

Online gaming keeps growing as a virtual entertainment industry with the improvement in IT applications and PC popularity. This study explored consumer acceptance after the implementation of online games through mobile phones, based on the 'Unified Theory of Acceptance and Use of Technology' (UTAUT) model, while considering the moderating effects of the online gaming experience and experience of web browsing on mobile phones. The research results indicate that performance expectancy, effort expectancy, social influence and facilitating conditions are all significant determinants of attitudes toward playing online games through mobiles and following the attitude positively influences behavioural intention. This research also reveals that the experience of playing online games and the experience of web browsing on mobile phones have a moderating effect on the acceptance of playing online games through mobile phones. Finally, management implications and future research are also presented in this research.