Understanding Post-Adoption Behavior in the Context of Online Services
Information Systems Research
The role of moderating factors in user technology acceptance
International Journal of Human-Computer Studies
International Journal of Human-Computer Studies - Human-computer interaction research in the managemant information systems discipline
Value-based Adoption of Mobile Internet: An empirical investigation
Decision Support Systems
A meta-analysis of the technology acceptance model
Information and Management
Determinants of adoption of mobile games under mobile broadband wireless access environment
Information and Management
Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services
Information Systems Research
Searching customer patterns of mobile service using clustering and quantitative association rule
Expert Systems with Applications: An International Journal
Determinants of accepting wireless mobile data services in China
Information and Management
Extending the TAM for a t-commerce
Information and Management
User acceptance of hedonic information systems
MIS Quarterly
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Determinants of self-report and system-captured measures of mobile Internet use intensity
Information Systems Frontiers
Telecommunications Policy
Computers in Human Behavior
Customer acceptance of playing online game on mobile phones
International Journal of Mobile Communications
A Comparative Study of the Effects of Low and High Uncertainty Avoidance on Continuance Behavior
Journal of Global Information Management
Explaining customers' willingness to use mobile network-based pay-as-you-drive insurances
International Journal of Mobile Communications
Hi-index | 12.06 |
Rapid advancements in information and communication technologies (ICT) have allowed people some opportunities to access digitalized contents without restrictions in time or place. Mobile data service (MDS) is an important emerging ICT, thus many studies on information systems (IS) and marketing examine key predictors of MDS user behaviors. However, although the usage-based pricing of MDS is considered as a unique feature, most studies on MDS have paid little attention to its influences on MDS user behaviors. This study proposes a theoretical framework integrating perceived fee into Van der Heijden's model to understand the role of perceived fee in wireless pay-per-use services. To capture the moderating effect of prior experience, this study also investigates the differences in determinants for the adoption decision stages and the continued usage decision stages. The proposed model is empirically tested by using survey data collected from 149 inexperienced users and 393 experienced users. The findings indicate that, compared with traditional IS such as a corporate IS and a website, perceived fee explains a large portion of the variances in adoption intention and continued usage intention toward MDS. This study also reveals that the antecedents leading to MDS user behavior vary in terms of prior experience. Finally, theoretical and practical implications of this study are described.